Social Media Animator

Your new role Social Media Animator The Social Media Animator is responsible for creating engaging animations for National Highways' social media channels. This role plays a vital role in enhancing the organisation's online presence, driving user engagement, and supporting the overall campaigns strategy for social media content. You will help to ensure best practice and accessibility guidelines are followed, complying with our visual identity, while seeking opportunities to innovate, and embed insights in the approach to develop content that effectively addresses key issues.
What you’ll be leading on
Develop and produce high-quality animations for National Highways' social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube. Create visually appealing and compelling animations that effectively convey key messages, narratives, and information to the target audience, helping to ensure that all communications are aligned to the National Highways Communications Strategy and cross-cutting campaigns. Optimise animations for social media platforms, considering file size, format, and technical specifications for seamless integration and optimal performance. Maintain a consistent visual style and brand guidelines across all animated social media content. Stay updated on emerging animation trends, techniques, and tools to ensure the delivery of cutting-edge and innovative social media animations. Coordinate with stakeholders to ensure seamless integration of animation into multimedia content, including copywriters, graphic designers, illustrators, photographers and videographers. Monitor and analyse the performance of animated content, using insights to refine future animations and improve engagement metrics.
To be successful you’ll need
A strong, shareable portfolio of projects, driven by clear, measurable objectives. Proven experience in creating engaging animations for social media platforms, with sound knowledge of the nuances of each key platform. Proficiency in animation software Adobe After effects is essential. Also proficient in other Creative Suite applications: Photoshop, Illustrator, InDesign, Animate, and Acrobat Pro. Knowledge of 3D software such as Cinema 4D would be advantageous. Ability to effectively collaborate with cross-functional teams and manage multiple projects with varying timelines. Strong attention to detail, ensuring animations are of the highest quality and align with brand guidelines.
A bit about us We are passionate about working together to deliver creative and compelling communications, building advocacy, increasing awareness and improving driver confidence about how to drive safely on our roads. Our role is to lead and deliver communications and engagement????????????????????? activity that showcases the positive impact of roads investment, supporting the delivery of the RIS and building advocacy for future investment. We partner with the business to build our company's reputation as a trusted operator of the network that puts its customers and their safety first. Want to know more? To request a copy of the role profile, please ##### reference number#5195 ABOUT US Why you should join us At National Highways we believe in a connected country. We are passionate about creating a culture where colleagues feel connected, included and enjoy greater wellbeing to achieve this. We’re proud that as an organisation we are continually striving to do better and actively encourage and support our colleagues to do the same with their careers. So, if you put safety first, take ownership of your work, show passion for what you do, work effectively in a team, and demonstrate integrity in how you do it – then you’ll be a great fit for our organisation. An informal blended working approach has been adopted for many of our roles across National Highways. We offer many different ways to work flexibly and we’re open to discuss part-time working, job shares, and flexible start and finish times. Please wait until the interview stage before asking us about flexibility, and we will explore what is possible. Our benefits package
Our total reward package includes basic salary, the potential for a performance related bonus Contributory pension scheme with employer contribution of up to 10% Annual Leave starting at 26 days (plus Bank Holidays) rising by 1 day each year up to 31 days (plus Bank Holidays) Flexible hours and blended working between base location/home Life assurance of 4 times annual salary Health and wellbeing support, including anEmployee Assistance Programme, available 24/7 365 days and network of mental health first aiders. Plus access to a wellbeing app to enhance your self-care 24/7, Occupational health service and flu vaccines A cycle to work scheme for the purchase of a bicycle and equipment for healthy, low carbon travel Significant investment in your career development, through learning and development, talent management, coaching, mentoring and on job experience
And we are
Family friendly with enhanced maternity leave and pay, paternity leave (15 days), shared parental leave, adoption leave. Plus access to financial support for holiday play schemes and paid special leave (up to 5 days pa), eg for caring responsibilities Money friendly with access to a discounts platform including over 3000 discounts for supermarkets, eating out, leisure, holidays. Alongside a financial wellbeing programme Community friendly – offering paid leave to volunteer, 3 days basic/year plus an extra 3 days to support the national Covid effort
If you are successful, it is key to know all offers of employment are subject to satisfactory completion of our pre-employment checks which include:
Right to work check 3 year employment history references DBS criminal record check Social media and adverse journalism check Driving licence check (if applicable) Fit to work questionnaire (for all), followed by a medical check (if applicable)
And finally We reserve the right to close before the advertisement expires
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